Helping Eon stand out as a solution to ITDM's 'locked away' backup data, by spotlighting it as an untapped goldmine the cloud unicorn could unlock
Challenge
Eon are redefining how enterprise use their historic data, their platform layer allows companies to tag, search and use their backup data, like never before.
Our challenge was to make cloud challenger Eon stand out in a very cluttered tech conference space in Las Vegas - a space where everyone is screaming for attention, to let people know they’re sitting on a data goldmine, and Eon is the solution to help unlock it.
Approach
We created an eye catching OOH campaign titled Operation Goldmine - a spoof retro movie trailer featuring two explorers striving to uncover the world’s data goldmines.
This campaign came to life across Las Vegas with giant animated billboards at Las Vegas Airport and the iconic Mandalay Bay hotel screens, as well as event banners, digital screens and playful event merch, cocktails and games.
Results
Watch this space for more.
