Toaster

We’re a full-service, pioneering, digital agency helping forward-thinking brands thrive in a changing world. Fusing bold ideas and innovative tech, to engage and inspire audiences in new, more relevant ways.
We have a whatever it takes attitude when it comes to tackling a new brief. Our selection of services are designed to deliver the most effective solutions for the job at hand. So, whether it’s a quick one-off task, or a holistic strategy for a longer term project, we’re equipped to provide strong, varied alternatives to the familiar.
We have a whatever it takes attitude when it comes to tackling a new brief. Our selection of services are designed to deliver the most effective solutions for the job at hand. So, whether it’s a quick one-off task, or a holistic strategy for a longer term project, we’re equipped to provide strong, varied alternatives to the familiar.
- Communications
  - Comms & Digital strategy
  - Content planning & Creation
  - Digital-first campaigns
  - Product launch campaigns
  - Localisation across markets
  - Rich media (data-driven, programmatic)
- Branding
  - Brand strategy & Positioning
  - Creation & Naming
  - Guidelines & Behaviours
  - Illustration & Graphic design
  - Experience design
- Product
  - Bots, NLP, Assistants & Voice
  - AI & Machine learning
  - Mixed reality
  - Physical installations
- Innovation
  - Trend workshops
  - Tech consultations
  - Creation Innovation sprints
  - Brand Hacks
  - Prototyping
- Web
  - Websites & PWAs
  - Back-end development
  - Web standards & Accessibility
  - Creative Coding
  - Games
The T-model is at the very heart of what we do. It’s our creative compass that keeps us on track, guiding us towards more effective, impactful work.
We map innovative solutions across key moments using touch points that exist in people's lives. It also drives deeper relevance with data that enriches brand messaging, resonating on a personal, contextual and cultural level.
Toaster was born out of a successful collaboration within Google Creative Lab in London. Inspired by a world hungry to explore engaging digital platforms, we assembled teams of awesome people blending strategy, creative and tech. Before long, we found ourselves competing with bigger, more traditional agencies whilst retaining our unrestrained independent spirit.
Since starting up in 2010 our family has grown to around a hundred people in San Francisco, Singapore, New Delhi and Jakarta. We’re as happy collaborating with established brands to find new ways of growing in the marketplace, as we are helping innovative start-ups navigate the path ahead.

Helping Google since 2010

Encouraging the adoption of new technologies across many and varied brand moments. We’ve helped them explore, create and execute modern advancements in digital marketing and won multiple awards along the way.

Helping build the YouTube brand

Our long standing relationship with YouTube has evolved alongside the brand and supporting it's growth. Resulting in award-winning integrated campaigns, inspiring creators, engaging audiences, and attracting advertisers to the platform in many and varied ways.