YouTube FanFest


YouTube FanFest (YTFF) gathers of some of the world’s biggest online stars, together on one stage, performing live in front of fans like never before.

We were tasked to refresh and improve the design of the existing site, its content hierarchy and the overall user experience. We were also tasked with building a campaign to promote FanFest events across touchpoints - with the main objective to sell stacks of tickets, to fill each and every event with adoring fans.


Our goal was to build a responsive mobile-first site, so we started by reimagining the UX to ensure the user experience was the best it could possibly be. We then set to work tailoring a refined look and feel that gave the event the impact and excitement it deserved.

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We also created a localised campaign across digital touchpoints, including YouTube homepage mastheads, to promote upcoming events across markets.