YouTube Culture & Trends


YouTube Culture & Trends came to Toaster requesting a website revamp, needing a modern and centralized space to bring to life YouTube data trends, cultural insights, and inspiring stories of today’s creators and artists.


Toaster partnered with developers at Google to build a dynamic user experience that merges compelling stats, interactive data visualizations, and historic records. Our work included strategic insights on audience and personas, overall site concept, content strategy, site architecture, design principles, UI design, and prototyping.


With the launch of this comprehensive site, YouTube Culture & Trends has become not only a verified repository of data about creators, videos, and trends, but also a platform for showcasing stories that inform and inspire audiences across modern video culture.