YouTube Creator Marketing

Challenge

Toaster was brought on as a creative partner to support a weekly variety of drumbeat social, in-product, and email comms to 11M+ YouTube Creators worldwide — helping them thrive as content makers on the platform.

Approach

Our "micro-storytelling" comms focus on empowering creators to succeed on the platform, unlocking their full creative potential through learning and inspirational content, helping them form deep connections with their subscribers, and monetizing their channel.

Results

During our time in this partnership, we’ve implemented creator targeting and personalization strategies, authored product narratives, helped inform the brand’s illustration standards, and vastly improved creator engagement metrics within YouTube Studio.