Through emotional storytelling and expressive motion, we helped Netflix launch a product revamp with a series of videos – making over 9M impressions across 12+ markets, sparking 1.1K conversations in the first 3 days, receiving 650+ press mentions and getting featured on the Today Show.
Challenge
After 12 years, Netflix was ready to debut a major overhaul of their TV product, revamping how 300M+ members discover and fall in love with content. A moment this big called for a campaign that didn’t just inform, but captured the thrill of discovery. Our task was to create a :60 sizzle video and a longer-form explainer that set the standard for Netflix product marketing – as the first ever to highlight their product this way (vs. leading with content).
Approach
We framed the update as a “perfect match”: smoother, sleeker, and made for you. Inspired by romance films and reality dating shows along with member insights, we pitched a bold story and visual style that instantly clicked with our partners at Netflix. We centered it around upcoming product features that fans would love – like a more intuitive layout, the new navigation bar, and more responsive recommendations for personalized discovery. We then layered in Netflix’s highly-anticipated content, and brought it to life with vibrant motion and stylized UI elements. Finally, we localized the script, titles, and visuals for 12+ markets – turning product education into emotional connection for a global audience.
Results
Our videos were shared on Netflix’s social platforms and owned channels like the Tudum blog and Help Center – reaching audiences around the globe, and sparking 9.54M impressions and 1.1K+ conversations in the first 72 hours! Not only did it receive 650+ press mentions, but it also landed 2 national broadcasts, including the Today Show.
