The Maturity Lab - Brand identity


Google created a new platform to help businesses mature as quickly as possible - from newcomer to established business. The challenge was to create a fresh brand identity that communicted simplicity and progess to the target audience.


We created a brand identity that had progression at the core of its DNA. From a simple yet effective logo, to eye catching animations highlighting every way Google can help your business thrive. Touchpoints included CRM, Presentations, Marketing and Social.