Thanking Doctors & Nurses

Challenge

As the world faces an unprecedented health crisis, Google wanted to thank the entire healthcare community while also asking people to help by staying home.

Searches for how to thank healthcare workers are surging around the world and people are wondering how they can do their part.

Approach

We worked with Google to develop manifesto films across India and SEA that showcase real, heartwarming moments of the healthcare community working around the clock to keep us safe.

The films urge people to take a moment to thank doctors and nurses for their relentless efforts by staying put at home. Additionally, each country’s film has a different CTA ranging from donating to resources and more.

Results

The India film made into the list of most-watched public service announcements (PSA) ads in the last three months in India, as published in ETBrandEquity.com (https://lnkd.in/gfH9ysd)