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TEG: Launching a clean energy brand

Challenge

Canada is targeting net-zero emissions by 2050. Tachyon Energy Group (TEG) is a Canadian start up leading the way in developing low-cost, green hydrogen solutions. As a brand supporting Canada’s transition towards more sustainable energy sources, they needed a brand identity and website that would put strength behind their launch and help them to shine in their category.

Approach

We worked closely with the TEG team to quickly develop a strategic positioning that would form the basis of a beta brand identity. We worked in short sprints, conducting creative research and developing a wide range of potential routes. The founders were closely involved at each phase, working as one team alongside our designers and strategists to refine the direction of the branding and visual materials.

Results

We created a vibrant, dynamic identity for the initial launch of the Tachyon Energy Group and an exciting website experience. Watch this space for updated results. Explore the live website!

“Toaster’s creative partnership has been pivotal to the launch of TEG. The team worked seamlessly alongside us to build a brand identity and website that really embodies TEG’s vision. I continue to be impressed by Toaster’s collaborative approach and their ability to craft impactful work for our brand.”

~ Andrei Tchouvelev (Co-Founder & Managing Partner, Tachyon Energy Group)