Challenge
Myntra needed to establish credibility in the home décor category, as a new entrant, while differentiating itself from traditional home retailers.
Approach
We paired fashion designer Masaba Gupta with content creator Kusha Kapila in a humorous narrative playing on the habit of flaunting exquisite origins of home decor pieces. The campaign turned Myntra's accessible yet curated home collection into a conversation starter, using social media behavior as a creative hook.
Results
Coming soon. Stay tuned!
