We partnered with Verily to promote their free health app and to recruit participants into their Lifelong Health Study - reaching a diverse audience of adults managing chronic cardiometabolic conditions.
Challenge
Verily needed to drive downloads of their Verily Me app and enroll eligible participants in their Health Study. The campaign targeted a broad, financially diverse, and hard to reach audience of adults living with conditions like hypertension, diabetes, and heart disease.
Approach
We built a full-funnel, multi-channel campaign centered on a simple truth: healthcare should be built around you. Messaging highlighted the app's personalized care features and, critically, that it's free. Creative represented the diverse audience Verily set out to serve, with tailored messaging across TV, paid social, search, DOOH, and app store ads.
Results
The campaign rolled out at HLTH 2025 across 11+ channels with an $810K media program - built to optimize in real time and scale into 2026 with deeper personalization and caregiver targeting.
