Our social-first video for ChromeOS underscored the value of quick decision-making and content production, in response to global trends and events.
Challenge
The dominance of traditional business operating systems has been unchallenged for decades. However, in the wake of recent security breaches and increasing concerns about security, cost, and sustainability, businesses are seeking more modern and efficient solutions instead of expensive, drawn-out upgrade cycles.
In response, Google wanted to position ChromeOS as a future-forward, innovative alternative for businesses, targeting enterprise and mid-market IT decision-makers to opt for ChromeOS by communicating the many benefits of switching.
Approach
We created a dynamic, visually-compelling digital-first film that showcased the many benefits of ChromeOS for businesses, highlighting its cost savings, high security, sustainability standards, simplicity and widespread use of AI.
It successfully landed the key message that ChromeOS offers businesses a compelling new era of computing, by tackling the range of concerns decision-makers face in modern enterprises. The film premiered following a recent global tech outage, making its timely and topical release highly relevant for businesses grappling with the aftermath of security and systems breaches.
Results
The campaign is ongoing. Check back soon for more updates and results!
