Our brand identity and web experience for Tachyon Energy Group (now Neufusion), a pioneer in clean energy solutions, was designed to reflect their commitment to sustainability and innovation.
Challenge
Canada is targeting net-zero emissions by 2050. Tachyon Energy Group (since renamed to Neufusion) is a Canadian start up leading the way in developing low-cost, green hydrogen solutions. As a brand supporting Canada’s transition towards more sustainable energy sources, they needed a brand identity and website that would put strength behind their launch and help them to shine in their category.
Approach
We worked closely with the Neufusion team to quickly develop a strategic positioning that would form the basis of a beta brand identity. We worked in short sprints, conducting creative research and developing a wide range of potential routes. The founders were closely involved at each phase, working as one team alongside our designers and strategists to refine the direction of the branding and visual materials. We created a vibrant, dynamic identity for the beta launch of Tachyon Energy Group, before the brand rename.
