Our 'Make everyday easier with Gemini' campaign, featuring a powerful product film and feature-led film edits, premiered at Google for India, and was further extended to leading OTT and digital platforms to introduce users to the Gemini world.
Challenge
At its annual Google For India event, Google wanted to demonstrate how they, in the Gemini era, are democratizing access to information and opportunities for every Indian, irrespective of their language, location, or ability, through AI-powered products like AI overviews on Search, Gemini, and Maps.
Approach
Gemini is designed to be your intuitive and reliable companion, simplifying your life and unlocking new possibilities. To bring this to the fore in a new market, we knew we couldn’t just tell users about Gemini’s powerful features - we had to integrate them into relatable situations that resonated with our audience.
We created a powerful product film that showcased Gemini’s diverse capabilities, through real-time UI demonstrations that aimed to show how its AI-powered features can assist users with a wide variety of everyday tasks.
Results
Our film was launched at Google For India 2024, introducing KOFs to the Gemini world. It successfully showcased how Gemini can have real-world impact and help people be more productive, creative and unlock new possibilities. It was so well received by key stakeholders, the film also premiered on leading OOT platforms and social channels. We also created a series of feature-led product films to support the wider 'Make everyday easier with Gemini' campaign.
