Inside Abbey Road - promoting an immersive experience at the iconic recording studio

Inside Abbey Road is an interactive walk-through that lets musos poke around inside the iconic British recording studio. Google Creative Lab asked us to create an engaging online and offline campaign to get fans through the front door.

Working in collaboration with the guys at Google, we developed a series of HTML5 video banners, mastheads and site takeovers as a teaser of the experience ahead. The animated banners featured on the 360° big screens at Old St Roundabout to engage with the tech-loving audiences who live, work and socialise in EC1. While a special interactive masthead let users write a personal message on the famous graffiti-covered wall outside Abbey Road, before heading inside to explore every nook and cranny.