Challenge
The pandemic affected how people date. It raised many questions, primarily around what dating in these times of social distancing would, or could look like. How could people date while they were stuck at home?
Bumble was looking to facilitate lonely hearts getting together, through meaningful digital conversations in this new paradigm.
Approach
Our solution was to find what it could mean to date from home. That the lockdown didn’t have to mean the end of one’s social/dating life. The campaign drove home the key message of Stay Far and Get Close.
We designed strategic video posts, banners and social posts, to get users acquainted with Bumble’s features like chat, audio and video calls. We showed users that while the medium might be different, but their connections, even when formed over distances, would be just as real and meaningful.
