A B2B campaign empowering marketers and budget-holders to justify their marketing investment with a LinkedIn-first campaign that brings Google's latest whitepaper insights to life.
Challenge
Google Ads Marketing was preparing to launch a report on measuring campaign effectiveness. To maximise impact, they needed:
A relatable approach that resonates with marketers
A compelling edge in a competitive landscape of video and social ad platforms
A campaign that appeals to a broad, pan-EMEA audience
Approach
We crafted a dynamic series of engaging motion graphics, transforming Google’s key research insights into visually compelling stories. By using familiar outdoor settings, we made complex data digestible and impactful.
To ensure maximum reach and engagement, we created copy and social video assets for deployment across LinkedIn (paid and organic) in three languages—English, German, and Spanish.
Results
Watch this space for results - coming soon.
