Challenge
Verily, a trailblazer in advancing precision health, launched their latest technology – The Verily Numetric Retinal Service. With portable hardware and integrated software, this service makes diabetic retinopathy screenings easy for patients and providers. With this short video, our aim was to quickly showcase how this seamless technology transforms patient care.
Approach
Through narration, instructional UI animation, and live action video, we told the story of a typical screening appointment that integrates effortlessly into the workflow of a healthcare professional. After concepting the flow of the video and finalizing storyboards, we collaborated with a team of videographers, stylists, lighting techs, motion designers, VO and acting talent to bring the video to life.
Results
The hands-on production made for an impactful piece of marketing, while supporting the bigger goal of health equity.
