A flexible creative campaign for a new flexible way to pay


Promote the benefits of GrabCheckout in a way that stands out from it's competitors and appeals to the audience in a competitive market.


Our new brand positioning campaign creative, ‘Pay the flexible way’ launched with a focus on their PayLater offerings, in a new editorial style for Grab. The concept: visually showing the product benefit via mixed media approach of lifestyle photography and 3D rendered graphics.


The results speak for themselves, with a 290% increase in product usage following campaign launch.