By putting GrabCheckout's product benefits front and centre in our campaign, the brand saw a 290% increase in usage following campaign launch.
Challenge
Promote the benefits of GrabCheckout in a way that stands out from it's competitors and appeals to the audience in a competitive market.
Approach
Our new brand positioning campaign creative, ‘Pay the flexible way’ launched with a focus on their PayLater offerings, in a new editorial style for Grab. The concept: visually showing the product benefit via mixed media approach of lifestyle photography and 3D rendered graphics.
Result
The results speak for themselves, with a 290% increase in product usage following campaign launch.
