Challenge
250M people worldwide have non-standard speech. For them, communicating with others and being easily understood can be difficult.
Following years of research from Google’s Speech and Research teams, Project Relate was created. An app that’s custom trained to unique speech patterns of people with non-standard speech (over a million speech samples!).
Our challenge was to communicate the life changing benefits of this technology to people with non-standard speech.
Approach
Project Relate piloted in India and Singapore. We worked with Google's marketing team to create films that tell real stories of how Project Relate is helping change people's lives.
Chandani and Allan are empowered by the technology created and trained by Google and the simplicity of the 'Listen', 'Assistant', 'Repeat' allows them to build connections and remove barriers. The films tell their story and showcase how the app can help the many millions who may also benefit from it.
Results
The films have been watched by people around the world generating awareness and a huge response goodwill towards this technology.
Through this project, Google hopes to help non-standard speech users be better understood on a daily basis and make products that rely on speech recognition technology, like Google Assistant, more accessible to everyone.
