Using Internet fails to win over new shoppers #WithALittleHelp from Google
Challenge
Indians are value-conscious and spend a considerable amount of time deal hunting. But it can be a time-consuming process that doesn’t always pay off.
Most people weren’t in the habit of turning to Google for shopping suggestions. Instead, they are lured in by other shopping platforms that are full of deals. We had to showcase how Google was different. How it not only collated deals and offers, but also offered advice, reviews and other relevant information to help people make more informed shopping decisions.
Approach
A humorous portrayal of helpless shoppers and how Google’s product suggestions and search results perfectly solve the problem they find themselves in. Told through real UGC, each story in the campaign was created after consulting Google shopping data and insights.
Results
70M+ views 9% increase in Brand Appeal Score 39% view-through rate 11% increase in awareness
{"partialsMap":{"/_partial.html":"/_partial-fa8730c1.html","/about/_partial.html":"/about/_partial-48521097.html","/join/_partial.html":"/join/_partial-47283f4d.html","/join/london/creatives-1Y49xrKmy73hR0rGtUUHt9/_partial.html":"/join/london/creatives-1Y49xrKmy73hR0rGtUUHt9/_partial-3e5bff99.html","/join/london/motion-designer-4kZHCmzr3gY4HaAZ60W8px/_partial.html":"/join/london/motion-designer-4kZHCmzr3gY4HaAZ60W8px/_partial-d48f1f6b.html","/join/new-delhi/creative-technologist-1nFdc2o8zW3NZ3pPpDXXzg/_partial.html":"/join/new-delhi/creative-technologist-1nFdc2o8zW3NZ3pPpDXXzg/_partial-ada7678f.html","/people/_partial.html":"/people/_partial-8515ce10.html","/privacy-policy/_partial.html":"/privacy-policy/_partial-5f2a641a.html","/terms/_partial.html":"/terms/_partial-6b52f158.html","/thoughts/_partial.html":"/thoughts/_partial-0b1785f8.html","/thoughts/10-unexpected-sources-of-creative-inspiration/_partial.html":"/thoughts/10-unexpected-sources-of-creative-inspiration/_partial-c8f260eb.html","/thoughts/a-content-agnostic-future/_partial.html":"/thoughts/a-content-agnostic-future/_partial-4989c8e1.html","/thoughts/ai-design-experiments/_partial.html":"/thoughts/ai-design-experiments/_partial-84b3f643.html","/thoughts/an-introduction-to-progressive-web-apps/_partial.html":"/thoughts/an-introduction-to-progressive-web-apps/_partial-a2202b03.html","/thoughts/approaches-to-cms-development/_partial.html":"/thoughts/approaches-to-cms-development/_partial-8da7cdbe.html","/thoughts/are-voice-assistants-the-interface-of-the-future/_partial.html":"/thoughts/are-voice-assistants-the-interface-of-the-future/_partial-977e3c23.html","/thoughts/creating-an-immersive-360-degree-video/_partial.html":"/thoughts/creating-an-immersive-360-degree-video/_partial-a36f6c15.html","/thoughts/creativity-technology/_partial.html":"/thoughts/creativity-technology/_partial-c403470e.html","/thoughts/getting-started-with-service-workers/_partial.html":"/thoughts/getting-started-with-service-workers/_partial-e1e10b32.html","/thoughts/giving-brands-a-voice/_partial.html":"/thoughts/giving-brands-a-voice/_partial-1b67ca21.html","/thoughts/google-brand-hacks/_partial.html":"/thoughts/google-brand-hacks/_partial-d114a73c.html","/thoughts/how-cute-little-monsters-launched-a-new-era-of-ar/_partial.html":"/thoughts/how-cute-little-monsters-launched-a-new-era-of-ar/_partial-d2e9bcc8.html","/thoughts/how-we-integrate-sass-with-polymer-in-production/_partial.html":"/thoughts/how-we-integrate-sass-with-polymer-in-production/_partial-551756b4.html","/thoughts/if-your-brand-could-talk/_partial.html":"/thoughts/if-your-brand-could-talk/_partial-b32b24e6.html","/thoughts/key-pwa-technologies/_partial.html":"/thoughts/key-pwa-technologies/_partial-b81d1dbb.html","/thoughts/making-music-selection-tactile-again/_partial.html":"/thoughts/making-music-selection-tactile-again/_partial-9c5b688c.html","/thoughts/open-innovation-with-save-the-children/_partial.html":"/thoughts/open-innovation-with-save-the-children/_partial-c20bdaf3.html","/thoughts/petsu-rapid-tamagotchi-pwa/_partial.html":"/thoughts/petsu-rapid-tamagotchi-pwa/_partial-be5303f3.html","/thoughts/Spreading Hope: The creative response to Covid-19/_partial.html":"/thoughts/Spreading Hope: The creative response to Covid-19/_partial-69a70dda.html","/thoughts/state-of-voice/_partial.html":"/thoughts/state-of-voice/_partial-c07df68d.html","/thoughts/the-toaster-world-cup/_partial.html":"/thoughts/the-toaster-world-cup/_partial-8379264f.html","/thoughts/top-5-illustrators-to-watch/_partial.html":"/thoughts/top-5-illustrators-to-watch/_partial-e748218f.html","/thoughts/upcoming-css-features/_partial.html":"/thoughts/upcoming-css-features/_partial-50d37f42.html","/thoughts/why-is-brand-authenticity-so-important/_partial.html":"/thoughts/why-is-brand-authenticity-so-important/_partial-041f8639.html","/thoughts/why-we-built-our-own-travel-itinerary-pwa/_partial.html":"/thoughts/why-we-built-our-own-travel-itinerary-pwa/_partial-cd091bb6.html","/work/_partial.html":"/work/_partial-cc478d7d.html","/work/air-new-zealand-visit-california/_partial.html":"/work/air-new-zealand-visit-california/_partial-2f4cb2a5.html","/work/android-pay/_partial.html":"/work/android-pay/_partial-02fccfad.html","/work/barfoo/_partial.html":"/work/barfoo/_partial-1e099bf9.html","/work/be-unstoppable-withalittlehelp-from-google/_partial.html":"/work/be-unstoppable-withalittlehelp-from-google/_partial-2686ca21.html","/work/breathing-new-life-into-data/_partial.html":"/work/breathing-new-life-into-data/_partial-a80b923b.html","/work/clear-brave-the-heat/_partial.html":"/work/clear-brave-the-heat/_partial-ee662d39.html","/work/dad/_partial.html":"/work/dad/_partial-59f1051a.html","/work/evernote-business-spaces/_partial.html":"/work/evernote-business-spaces/_partial-5a62bab1.html","/work/flutter-app-redesign/_partial.html":"/work/flutter-app-redesign/_partial-1119406e.html","/work/for-your-sweet-heart/_partial.html":"/work/for-your-sweet-heart/_partial-80ea7547.html","/work/google-careers/_partial.html":"/work/google-careers/_partial-39188f38.html","/work/google-expeditions/_partial.html":"/work/google-expeditions/_partial-7ed56608.html","/work/google-experience-studio/_partial.html":"/work/google-experience-studio/_partial-6d5b1ab3.html","/work/google-india-shopping-withalittlehelp/_partial.html":"/work/google-india-shopping-withalittlehelp/_partial-15fb32c2.html","/work/google-insta-highlights/_partial.html":"/work/google-insta-highlights/_partial-21b8a6ae.html","/work/google-learn-web-tech/_partial.html":"/work/google-learn-web-tech/_partial-7831bbba.html","/work/google-maps/_partial.html":"/work/google-maps/_partial-c6a11a7f.html","/work/google-pay/_partial.html":"/work/google-pay/_partial-1688e45a.html","/work/google-photos-kulwant-roy/_partial.html":"/work/google-photos-kulwant-roy/_partial-b13c5c48.html","/work/google-search-vietnam/_partial.html":"/work/google-search-vietnam/_partial-33c23572.html","/work/google-search/_partial.html":"/work/google-search/_partial-c04a94b0.html","/work/hire-with-google/_partial.html":"/work/hire-with-google/_partial-ce017fbb.html","/work/inside-abbey-road/_partial.html":"/work/inside-abbey-road/_partial-7a8a42a6.html","/work/life-in-a-day/_partial.html":"/work/life-in-a-day/_partial-371f7042.html","/work/making-science/_partial.html":"/work/making-science/_partial-d40979c9.html","/work/mirroring-epic-gameplay-in-everyday-moments/_partial.html":"/work/mirroring-epic-gameplay-in-everyday-moments/_partial-2f02fe87.html","/work/natural-history-museum/_partial.html":"/work/natural-history-museum/_partial-2f650824.html","/work/pringles/_partial.html":"/work/pringles/_partial-3ee2d875.html","/work/real-time-data-driven-creative/_partial.html":"/work/real-time-data-driven-creative/_partial-f32de61f.html","/work/thanking-doctors-and-nurses/_partial.html":"/work/thanking-doctors-and-nurses/_partial-883390ed.html","/work/the-legends-family-adventure-for-google/_partial.html":"/work/the-legends-family-adventure-for-google/_partial-dda5e002.html","/work/your-everyday-drive/_partial.html":"/work/your-everyday-drive/_partial-221f639f.html","/work/youtube-10/_partial.html":"/work/youtube-10/_partial-6e9d6da4.html","/work/youtube-creator-marketing/_partial.html":"/work/youtube-creator-marketing/_partial-2c26b322.html","/work/youtube-culture-and-trends/_partial.html":"/work/youtube-culture-and-trends/_partial-b5ebc288.html","/work/youtube-space-lab/_partial.html":"/work/youtube-space-lab/_partial-81d4bba3.html"}}
Toaster serves cookies to analyse traffic to this site. Information about your use of our site is shared for that purpose. See details.