Reaching business leaders with a modern, versatile brand identity


The exclusive Google Exec Circle Series brings together experts across academia, businesses, and Google, to help executives adapt to the impact of today’s changing world. Designed for business leaders, the curriculum promotes personal resilience, making decisions under intense uncertainty and how to adjust to a dynamic marketplace.

The challenge was to create a fresh brand identity that supported this outcome and would sit within the wider corporate brand.


To breathe life into this B2B venture, we created a visual style which harnessed the bold, familiar colours of google, merged with a striking geometric illustration style, using only circles alone. Creating a brand identity that’s recognisable and uniquely Exec Circle in everything they do.