Google Bangkit: Inspiring students to shape their own future

Challenge

Financial constraints are a significant barrier for students wanting to pursue their higher education, especially for the ones from low-income families in Indonesia.

Bangkit, a free tech educational program by Google Indonesia, is designed to prepare students to compete in the highly competitive tech industry by giving them the much needed skills taught by industry professionals.

Approach

The task was to use a real story from a Bangkit graduate to inspire more potential students to show the impact Bangkit has given to someone’s life. Whoever they are, no matter their background.

To better tell this story, we wrote the narrative as a letter from Aditya, one of Bangkit graduates, to other students and inspired them to shape their own future with Bangkit.

Results

Awareness around Bangkit is helping continually transform the lives of thousands of student graduates in Indonesia.