Challenge
Climate change presents an unprecedented global crisis demanding innovative solutions. As Google embarked on its most ambitious climate action decade in 2020, the imperative to communicate their commitment to a carbon-free future became paramount.
We were briefed to develop a compelling narrative and KOF-centric video that would not only showcase Google’s sustainable technological advancements but also inspire a shared vision for a cleaner, greener planet.
Approach
We embarked on a journey to distill complex scientific and technological concepts into a visually engaging and emotionally resonant narrative. Flexing our in-house design and motion graphics skills, we curated and elevated existing Google assets and sourced footage to construct a cohesive brand story that highlighted the company’s role as a catalyst for positive change.
The result was more than just a video; it was a powerful communication tool that positioned Google as a leader in the fight against climate change.
