A modular design system applied throughout our client’s marketing funnel – from consideration ads to conversion emails, and everything in between.
Challenge:
Earnest, a fintech company offering student loan refinancing, personal loans, and other financial products, looked to Toaster to assist with a brand evolution across their digital marketing.
Approach:
We helped implement a new brand identity with a comprehensive email toolkit built in Figma, enabling Earnest's marketing teams to easily customize and assemble pre-built components across various email campaigns. We helped to stand up guardrails for visual assets that would resonate with our target of student borrowers and anyone looking to manage their debt. This design system was then expanded to apply to other brand touchpoints including display ads, infographics, and animated social content.
Results:
This cohesive visual identity now spans many of Earnest's digital marketing efforts, ensuring consistency while being flexible enough to resonate with a broader target demographic.
