Evernote Business Spaces

Challenge

Evernote Business launched Spaces, a new feature that allows teams to organize, create, and share in one place. The goal was to motivate prospective users to try the new Evernote Business and get current users excited to upgrade. But, in the cluttered landscape of ‘productivity apps,’ the true challenge was to capture enough attention to encourage them to act.

Approach

To accomplish this, we crafted a strategy that illuminated the frustrations and interruptions inherent in a modern workplace and positioned Spaces as the place that can help make teamwork (and the actual work) better.

We created a large-scale digital campaign built around the main message of getting teams to their best work. We executed through a launch video, demo video, animated banners, organic and paid social posts, campaign landing pages tested by audience, Facebook carousels, all with a personalized brand tone and style. The campaign highlighted that with Spaces with Evernote Business, your team will have the tools to achieve their very best.

Results

71% increase in Evernote Business site visits

110% increase in trial sign ups