Cloud backup’s brightest challenger needed to make noise. We gave Eon the strategic and creative firepower to cut through with bold and consistent content that built trust, brand buzz, and a platform for scale.
Challenge
Eon, the next generation of cloud backup, needed to build credibility with IT decision-makers (ITDMs) from a cold start. In a market dominated by legacy providers and change-resistant buyers, we had to build instant credibility and position Eon as a secure, dynamic, and accessible alternative. Research surfaced key pain points: hidden costs, failed recoveries, and frustration with old-school tools. Eon had the answer. It just needed cut-through.
Approach
We partnered with Eon as an embedded, always-on extension of their team — fully immersed in the product, brand, and competitive landscape. Strategy, copy, design, motion — all working together to help this cloud unicorn show up with clarity and confidence. From hero moments at events like Google Cloud Next and AWS NYC to a steady drumbeat of social content, we built a bold brand presence that consistently highlighted product benefits, customer value, and Eon’s vision for a better way to back up.
Results
Coming soon!
