Challenge
Google Search was losing relevance with its core TG (GenZ India BC), limiting interactions between the product and end-users to being academic and few and far between.
The TG lives in a fluid world of ‘possibilities’ - seeks to be self-reliant & change their lives for the better.
Approach
To resonate with our Gen Z audience, we created a new brand social-first creative platform “Dhoondenge to Milega” ("If you Search for it, you'll find it") - featuring inspiring real stories, influencer collaborations, conversation-driving billboards, and content integration. The campaign also launched the new youthful visual identity created by Toaster for Google India, driving engagement and memorability.
