Challenge
Myntra needed to cut through the cluttered festival marketing space and establish a unique position during Raksha Bandhan, while driving festival shopping behaviour.
Approach
We created history by bringing together real-life siblings Arjun and Khushi Kapoor for their first-ever on-screen collaboration. The campaign leveraged their authentic relationship to showcase genuine sibling dynamics and ultimately encouraging viewers to look their best for this special occasion. Their natural chemistry and banter brought authenticity to the festival shopping narrative.
Results
Coming soon. Stay tuned!
