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Blending seasonal insights to stoke the circular economy

Challenge

As Japan's largest community-powered marketplace marketplace, Mercari needed Toaster’s support promoting their second-hand buying & selling services in the U.S.

Approach

Through a variety of comms levers including product landing pages, in-app promotions, industry reports, seasonal push notifications, and email newsletters, we helped scale Mercari’s marketing outputs to new levels.

Results

We helped bring cohesion and excitement to Mercari’s visual aesthetic across a variety of products and channels, and helped craft a down-to-earth tone of voice to better resonate with GenX and Millennial audiences.