Be unstoppable #WithALittleHelp from Google


India, a country of 1.3 billion people has only 5 female Olympic medalists. Sports is seen as a male domain and females receive little support in pursuing their sporting dreams.

Toaster’s objective was to identify unsung female athletes from across India and unite the country in championing them.

Watch the case study video below


Google decided to use the media hype of the upcoming Olympics to champion the dreams of women and girls in India. We began a nationwide search for real, inspiring stories of them pushing sporting boundaries.

The clips were then woven with Google products to tell a powerful, inspiring story. The 60-second film was a clarion call for women and girls to rewrite India’s sporting history, with a little help from Google.

Watch the hero video below

Lyrically Powerful Music

The lyrics of the Bollywood hit song ‘Apna Time Ayega’ or ‘Our time will come’ captured the spirit of the movement with an apt twist - the original male vocals were resung by an upcoming female YouTube Creator.


The campaign got 100 million+ views in 3 weeks, reaching 86% of the target audience.

The 83% brand appeal score broke industry benchmarks and drove a massive increase in sports-related searches of +3.8%.

It was also in the top 3 YouTube ads people watched in APAC, November 2019.