Android Pay

Google tasked us with introducing Android Pay to the SE Asia market, using Singapore as the launch pad. There were two key areas of the brief — showcasing the ease and accessibility of the service, and educating first time users with how it works.

As part of a versatile multi-platform campaign we scripted, art directed and produced TV and video spots. We also produced interactive banners, mastheads, partner collaterals and OOH videos.