JAM, an AI-powered tool built by Toaster, redefines cross-functional collaboration, empowering teams to create compelling, intuitive content, streamline workflows and stay connected.
Challenge:
Senior marketing professionals face increasing pressure to deliver high-quality content across multiple channels while managing complex workflows and distributed teams. Current content management processes often involve a patchwork of tools, leading to inefficiencies, communication breakdowns, and missed opportunities.
Approach:
We created JAM to address these challenges by providing a unified platform for all content-related activities, targeting cross-functional teams. By incorporating JAM into their organisation, marketers can leverage the product’s key features to streamline their workflows and improve team performance. Some of JAM’s key benefits include -
A centralised, one-stop content hub ‘library’ for projects, data and summaries, eliminating silos and ensuring easy access to the latest versions.
Real-time collaborative workspaces that allow teams to work together on content creation, review, and approval, streamlining communication and accelerating the content lifecycle.
An inbuilt calendar to stay connected with your team and mark important milestones
Automated workflows for key processes like publishing and distribution, frees up teams to focus on strategic initiatives.
AI-Powered content enhancement powers headline generation, improving content quality and efficiency.
Integrated analytics with insights into content performance, enabling marketers to track key metrics and optimize their strategies.
Simplified newsletter creation and distribution which enhances outreach efforts.