We brought Snapchat’s first-ever India brand campaign to life, translating a global brand platform into a culturally precise, large-scale local launch. Delivered through a hero film, 80+ OOH and DOOH sites, and a nationwide print rollout, the campaign demonstrated how Snapchat enables brands to participate meaningfully in everyday Gen Z moments - positioning the platform as a high-impact, contextually relevant space for authentic engagement at scale.
Challenge
As a global cultural platform, Snapchat needed to establish its relevance in India as the most authentic way Gen Z expresses itself — visually, instantly, and without filters. The challenge was to localise a global brand idea in a way that felt unmistakably Indian, while also proving to advertisers the power of participating in everyday, meaningful Gen Z moments.
Approach
We localised Say it in a Snap by tapping into the raw, visual language of Indian Gen Z - where humour, emotion, and connection are often expressed better through images than words. Shot with real Snapchatters, the brand film captured unstaged friendships, everyday chaos, and spontaneous wins, reinforcing the idea that expression today is instant, authentic, and lived in the moment.
To demonstrate Snapchat’s value to advertisers, the campaign featured iconic Gen Z-loved brands including Google, Amazon, Myntra, Nykaa, Maybelline, and Domino’s, embedded naturally within these real-life moments to drive cultural relevance and business impact.
The campaign marked Snapchat’s first-ever brand launch in India, rolling out at national scale through a high-impact mix of a hero film, a nationwide print campaign, and 80+ OOH and DOOH sites across five cities, including takeovers in Delhi NCR, Mumbai, and Bangalore. Hyper-local cultural cues and city-specific executions ensured the global platform felt deeply local — positioning Snapchat as the essential space where Indian Gen Z shows up as they truly are.
Results
Coming soon.
