We're delighted to announce that our Diwali campaign for Netflix India 'Har Parivaar Ke Liye' ('For All Families') bagged the top prize at the Good Ads Matter Awards 2025, in the Film - Festive Advertising category.
About the campaign:
'Har Parivaar Ke Liye' celebrates the power of storytelling in bringing people closer together, putting the spotlight on Netflix as a conduit for conversations and connections. Bringing to life the warmth and togetherness of the festive season, the film highlights “fanmilies” - a term that captures the essence of fans who connect deeply over a shared love for favorite characters, plot twists, and shows, forming close-knit communities that often feel like family themselves.
Learn more about the campaign at Afaqs!, ET Brand Equity and Social Media Dissect.
