Toaster INDIA: 2023 Year in Review

Toaster India worked on so many new briefs and businesses that I will have to do a 2023-wrapped.

Most briefs by a client - Google: We said Ok Google a lot in 2023

Biggest project - Google Search: A campaign of endless possibilities in the true sense

97,564 minutes of feedback calls: Successfully increasing branding by 25%

7 new businesses won: Partners with a shared appetite for great work

50+ films created: Our very own film festival

13 awards won: A new trophy cabinet on our Christmas list Toaster India won 2023 Now that’s music for our ears.

Presenting, our 2023 highlights

Launched Google India’s biggest campaign of the year

To solve for Google Search's losing relevance with its core TG in India, we created a new youthful visual identity for Google Search, and launched it with a new brand platform - introducing, Dhoondenge Toh Milega (“If you Search for it, you’ll find it”). Dive into the case study here.

Helped Google Pay make Indians’ dreams a reality

Lack of resources and funds to do something meaningful for yourself and your family can get rather overwhelming. Our recent film for Google Pay positioned the brand as a catalyst for 3 individuals who needed that extra support - showcasing how small solutions can create BIG impacts on their lives.

Urged women to embrace their individuality for Myntra Beauty

Myntra Beauty is home to thousands of premium and luxury beauty brands that provide a range of high-performing products on the daily. We created a unique, musical-inspired film for our brand campaign, highlighting the importance of finding what’s best for you in a world of ever-evolving trends.

Discouraged the spread of misinformation with YouTube

We live in a world where we’re exposed to a huge amount of information and content across the Internet everyday - some of it useful, truthful and beneficial, and some of it, less so. Our ‘Hit Pause’ campaign for YouTube aimed to empower Indians with the skills to evaluate information and share responsibly, harnessing the powerful YouTube Creator community to do so.

Celebrated big wins for our team & client partners

With submissions to Campaign India Digi Crest, MMA Smarties (APAC & India), Effie's and e4M Indian Marketing Awards, 2023 was an incredible year for award wins, with 14 metals and counting.

Elevated our leadership team

We were thrilled to announce an elevation in our India leadership team - Ira G was promoted to Chief Creative Officer (CCO) and Bhawika Chhabra to Managing Director (MD) of Toaster India, effective immediately. We're incredibly excited to see Toaster India continue to grow and succeed with Ira and Bhawika at the helm.