Toaster EMEA: 2023 Year in Review

What a time to be alive! We come to the end of 2023 with a feeling of gratitude for the opportunities we’ve had this year and the people who’ve made the journey with us 🙏🙏🙏

It’s been a year of change for our London studio, with myself joining as MD in January and Helen joining over the summer as Head of Production. We also look forward to welcoming an old friend, David Plunkett, as Technical Director from January.

The team has been hard at work, collaborating with one another across sofas, chatbots and timezones. Our favourite earth-friendly campaign of the year, ChromeOS Flex, secured 2 award wins for us. 🏆🏆

We strengthened our B2B experience with the rebranding and website launch of Matrix42. Our relationship with Google continues to grow across teams, supporting campaigns, event collateral and storytelling in EMEA and globally with our sister studios.

We’re excited about the upcoming year of creative firepower (read: dragon 🐉) grounded in focused strategies and authentic communities. As we wind down, reflect and rest, we send many warm wishes to you and your families.

Speak soon,
Jo | Managing Director, UK

💫 Presenting, our 2023 highlights 💫

Helped SMEs reduce e-waste with Google

We made it easier than ever before for London-based SMEs to boost their sustainability creds, by urging them to renew their devices with Google ChromeOS Flex. Watch the campaign in action here.

Brought home awards for ‘Don’t bin it, just flex it’

Proud that our campaign for ChromeOS Flex was awarded a Bronze at B2B Marketing Awards’ ‘Best SME-targeted campaign’ category & was ‘Highly Commended’ by The Drum for ‘B2B for Good’.

Transformed Matrix42 into a B2B brand with global impact

From developing a distinctive brand identity to building an MVP-led web experience, our total brand overhaul helped nurture leads and drive growth. Learn more here.

Delved into the world of AI with a design-first innovation sprint

Our creative team “partnered” with AI tools at their disposal to crack a completely fictional brief for Uber Air. The outcome? Surprising. Our Head of Strategy Zanya Fahy penned down her learnings - read the full article here.

Said hello to new faces in our EMEA Leadership team

We were delighted to expand our leadership team through the year, appointing Joann DeLanoy as Managing Director, Helen-Tucker Lalloo as Head of Production, and David Plunkett as Technical Director.

Got our boots on the ground beach

We made a trip down to the south coast to participate in a Beach Clean volunteer day in Brighton. Not only did we learn about the many different ways in which our beaches and oceans can be impacted by litter and pollution we managed to collect 1004 litter items in 45 minutes. Not bad for a day out!