Myntra has partnered with Toaster to launch its latest campaign 'Tyohaar Ready with Myntra' for Raksha Bandhan, cementing its position as India’s go-to shopping destination during the festive season. The film campaign features famous brother-sister actor duo Arjun Kapoor and Khushi Kapoor, capturing the essence of their relatable sibling relationship.
Speaking about the Rakhi campaign, Abhishek Gour, director, brand and digital marketing, Myntra, said, "We're thrilled to bring together Arjun and Khushi Kapoor for the first time on screen in our Rakhi campaign. Their sibling chemistry perfectly embodies the spirit of Raksha Bandhan. Our extensive Rakhi selection, premium gifting options, and trend-first festive fashion are enabling customers to celebrate this Rakhi at its best. This campaign also aligns perfectly with Myntra's position of being the one of India’s most loved destinations for fashion and our recent foray into the gifting space."
Ira G, CCO, Toaster, added, “Sometimes we forget that we are the only country and people that celebrate the brother-sister relationship with Raksha Bandhan. The attempt really is to nudge people to make Rakhi as special as it deserves to be with dressing up and special rakhis and unique gifts on Myntra. And Arjun Kapoor as the harrowed brother, getting his dressing and gifting wrong and combining him with Khushi Kapoor as his diva younger sister was super authentic and fun to this end.”
Know more about the campaign at afaqs!