Senior Copywriter, Singapore

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THE ROLE

You are a conceptual thinker: A curious and imaginative mind. You thrive on challenging yourself with advertising concepts to new digital products, from brand strategy to social media. A thinker with a curious and imaginative mind.

You are a wordsmith: you love to write in English. Long copy, short copy, catchy headlines, high concepts, clear websites, enticing brands, frictionless product copy and everything else that comes along.

You are a technophile: you love to stay at the cutting edge of technology, and the interactions between behaviour, culture and digital platforms and products. Someone with a keen interest in the future.

You’re a natural entrepreneur and collaborator: you’re equally happy working in a creative team to brainstorm a campaign as you are working with designers and developers to build a new product - or working alone to write a brand strategy / concept an engaging campaign.

Please note, we are working remotely until further notice.

RESPONSIBILITIES

• Bring to life, through the written word, the concept, and execution of integrated, cross-channel initiatives – including large web initiatives, online advertising & digital marketing.
• Meaningfully contribute to the ideation and conceptualisation of marketing and content ideas.
• Understand the needs, motivations, and aspirations of your audiences, so that you can speak to them in the most effective, compelling, and engaging way possible.
• Actually write — be able to write compelling and grammatically clean English in long-form website copy, engaging scripts and effective headlines, taglines, and calls to action.
• A love of collaborating with your team members – creative directors, art directors, designers, coders, and other equally talented team mates – to consistently deliver polished, award-worthy work
• Leverage and optimise relevant resources, and ensure that projects stay on brief.
• Attend project briefing meetings, or project kick-offs, where required.
• Question briefs where appropriate – providing extra value and pushing for the most effective solutions.
• Tailor the content and style of individual writing assignments according to their purpose - whether they are intended to sell or inform.
• Research your client's industry and their audience.
• Clearly present your work to your peers and clients, through clear, concise decks and virtual presentations.
• Work with your team to review the impact your work has had.
• Assist with business pitches to win new clients or projects.
• Be proactive and self-determined.

REQUIREMENTS

• Fluent English speaker and writer
• A minimum of 5 years experience working in a Copywriter role in a digital/integrated agency
• Comfortable working both independently and as part of a team
• Knowledge of current technologies and products influencing the creative landscape
• Experience of working with g-suite (Google docs, drives, slides) would be a bonus
• Awards and industry recognition would be a bonus
• A well-rounded portfolio that speaks for itself
• A self-starter, we are working remotely so you need to be naturally disciplined and motivated

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