Strategy Director, New Delhi

Job Description

Our Strategist is a visionary force, a go-to partner for new and existing clients, a sounding board for the internal team on what's great and what's next. You are someone with excellent communication skills and a curious disposition. You can confidently build a compelling narrative from insightful observations and data. You’re an essential team member tasked with inspiring and influencing clients, working alongside our team to develop strategic approaches for a range of channels and executions ‒ from product launches to integrated brand campaigns.

Your role will also include plenty of new business opportunities where you will often participate in meetings with prospective clients and lead strategy for pitch presentations. You will deeply understand a client’s business problem, tease out critical information from client interactions and research before translating it for Toaster’s creatives and technologists. Beyond this core role, you will help create and shape the strategic function within Toaster as a global agency ‒ a wider role which you will help to define, articulating the interplay between technology and innovation with culture, behaviour, and media to make truly impressive work for our clients.


  • Lead strategy discussions with clients, help define challenges.
  • Lead strategic thinking on both existing and new business opportunities.
  • Uncover insights through qualitative and quantitative research.
  • Craft inspiring creative briefs, distilling client documentation and research.
  • Run inspiring internal briefing sessions, work closely with team to keep ideas on-brief, structured, and fully optimized.
  • Keep abreast of emerging behaviours, technologies, and companies that are changing our clients’ businesses and their consumer landscape ‒ both in India and other market regions.
  • Collaborate with clients and relevant third parties (e.g. media agencies) to build an effectiveness framework that measures the performance of our marketing initiatives.
  • Contribute to business growth by leading strategic conversations that uncover new business opportunities and drive timely innovation.
  • Elevate Toaster’s public profile through thought leadership activity such as writing articles and participating in industry events.
  • Collaborate with team members and relevant external parties to strengthen ideas and leverage best practices.
  • Assist clients with defining a clear role for all relevant digital platforms by providing the strategic framework and comms plan to help them achieve this.
  • Continually inspire our clients with a vision for their brands, game-changing ideas and tangible roadmaps to help them progress.
  • Facilitate meetings and workshops to support strategic thinking and tactical opportunities.
  • Define Toaster’s global strategic offering in collaboration with Toaster Strategists in other offices.
  • Perform competitive analysis and identify gaps and opportunities in the marketplace.


  • Digital – A foundation in digital marketing, confident in developing strategies that leverage a range of touch points including online video advertising, websites, apps, social media, CRM, influencer outreach (to name a few)
  • Methodical – Proficient with developing clear and comprehensive briefs, frameworks, and marketing strategies, backed up by relevant data
  • Insightful – A passion for understanding people’s attitudes and behaviours to make a more impactful connection, leaning on qualitative or quantitative research where appropriate
  • Storyteller – Confident, coherent, and compelling with both written and verbal communications
  • Collaborative – Proactive with involving relevant team members, clients, and third parties if appropriate
  • Entrepreneurial – A keen eye for spotting big opportunities based on market, category, or consumer trends to help our clients (or Toaster) make the most of these opportunities
  • Critical Thinker – Ability to clearly critique and rationalise a range of work from the strategic to the conceptual, grounded by business objectives and consumer insights
  • Rigorous – Ability to quickly obtain a comprehensive understanding of our clients’ brands, products/services, and target audiences