Senior Copywriter, New Delhi

The Role

You are a wordsmith: beyond everything else, you love to write. Long copy, short copy, catchy headlines, high concepts, clear websites, enticing brands, frictionless product copy and everything else that comes along.

You are a conceptual thinker with a curious and imaginative mind: you thrive on challenging yourself with new topics and genres - from advertising concepts to new digital products, from brand strategy to social media. You’ve either done it before or are keen to learn how.

You are a technophile: you love to stay at the cutting edge of technology, and the interactions between behaviour, culture and digital platforms and products. Someone with a keen interest in the future.

You’re a natural entrepreneur and collaborator: you’re equally happy working in a creative team to brainstorm a campaign as you are working with designers and developers to build a new product - or working alone to write a brand strategy.


  • Bring to life, through the written word, the concept, and execution of integrated, cross-channel initiatives – including large web initiatives, online advertising & digital marketing.
  • Meaningfully contribute to the ideation and conceptualisation of marketing and content ideas.
  • Understand the needs, motivations, and aspirations of your audiences, so that you can speak to them in the most effective, compelling, and engaging way possible.
  • Actually write — be able to write compelling and grammatically clean long-form website copy, as well as effective headlines, taglines, and calls to action.
  • Leverage and optimise relevant resources, and ensure that projects stay on brief.
  • Attend project briefing meetings, or project kick-offs, where required.
  • Question briefs where appropriate – providing extra value and pushing for the most effective solutions.
  • Tailor the content and style of individual writing assignments according to their purpose - whether they are intended to sell or inform.
  • Research your client's industry and their audience.
  • Work with your team to review the impact your work has had.
  • Assist with business pitches to win new clients or projects.
  • Be proactive and self-determined.

Required skills & experience:

  • Experience in writing copy for integrated projects and markets
  • Passion for digital technology, creativity and communication
  • Hunger to learn more to improve their skill and understanding of their client and market
  • Self-starter with the ability to work independently on a brief but knowing when to flag when they need support
  • Confidence to challenge the status quo

About Toaster

We are a full-service, digital-first creative agency. We solve meaningful problems for some of the world’s most admired companies, building brand love through connected digital experiences. Starting with the user and working out, we create compelling campaigns, brand and product design that stand out in a noisy world.