Group Head - Copy, New Delhi

Job description

You are a wordsmith: beyond everything else, you love to write. Long copy, short copy, catchy headlines, high concepts, clear websites, enticing brands, frictionless product copy and everything else that comes along.

You are all about the big idea: pushing the boundaries of creativity and the possible to advance our clients, our agency, and our staff. From emerging technologies to the latest trends in film, culture, tech or innovation, you’re always at the forefront and helping to define what’s next, and you often take ownership of the concept or the big idea on any project you work on.

You are a perfectionist who leads the copy function in Delhi office, and makes sure that word that comes out of it is as good as it should be, from client work to pitches and our own brand.


  • Be the lead writer on all projects - bringing to life the concept and execution of integrated, cross-channel initiatives, such as large web initiatives, online advertising and digital marketing.
  • Understand and contribute to Toaster’s business objectives, values and culture, taking responsibility for the role of copy in Toaster’s success.
  • Meaningfully contribute to the ideation and conceptualisation of marketing and content ideas.
  • Demonstrate a strong understanding of clients' products, their competitors and the market environment.
  • Help to educate clients in order to provide the best possible creative solutions to their problems.
  • Attend project briefings and question the brief where necessary to provide extra value.
  • Assist with business pitches, where copy or extra creative support is required, to win new clients or projects.
  • Keep abreast of trends and developments within the advertising and design world and promote initiatives to involve the wider team in an ongoing awareness and education programme.
  • Build strong, trusting relationships with cross-discipline internal stakeholders and clients.

About Toaster

We are a full-service, digital-first creative agency. We solve meaningful problems for some of the world’s most admired companies, building brand love through connected digital experiences. Starting with the user and working out, we create compelling campaigns, brand and product design that stand out in a noisy world.