Copywriter, London

https://hire.withgoogle.com/public/jobs/toasterltdcom/view/P_AAAAABkAACgDxkBIsb-Umq

The Role

You are a wordsmith: beyond everything else, you love to write. Long copy, short copy, catchy headlines, high concepts, clear websites, enticing brands, frictionless product copy and everything else that comes along.

You are a conceptual thinker with a curious and imaginative mind: you thrive on challenging yourself with new topics and genres - from advertising concepts to new digital products, from brand strategy to social media. You’ve either done it before or are keen to learn how.

You are a technophile: you love to stay at the cutting edge of technology, and the interactions between behaviour, culture and digital platforms and products. Someone with a keen interest in the future.

You’re a natural entrepreneur and collaborator: you’re equally happy working in a creative team to brainstorm a campaign as you are working with designers and developers to build a new product - or working alone to write a brand strategy.

Responsibilities

-Bring to life, through the written word, the concept, and execution of integrated, cross-channel initiatives – including large web initiatives, online advertising & digital marketing.

  • Meaningfully contribute to the ideation and conceptualisation of marketing and content ideas.

  • Understand the needs, motivations, and aspirations of your audiences, so that you can speak to them in the most effective, compelling, and engaging way possible.

  • Actually write — be able to write compelling and grammatically clean long-form website copy, as well as effective headlines, taglines, and calls to action.

  • Leverage and optimise relevant resources, and ensure that projects stay on brief.

  • Attend project briefing meetings, or project kick-offs, where required.

  • Question briefs where appropriate – providing extra value and pushing for the most effective solutions.

  • Tailor the content and style of individual writing assignments according to their purpose - whether they are intended to sell or inform.

  • Research your client's industry and their audience.

  • Work with your team to review the impact your work has had.

  • Be proactive and self-determined.

Required skills & experience

  • Experience working in a creative agency

  • Strong ability in writing copy for integrated projects and markets

  • Passion for digital technology, creativity and communication

  • Hunger to learn more to improve their skill and understanding of their client and market

  • Self-starter with the ability to work independently on a brief but knowing when to flag when they need support

  • Confidence to challenge the status quo