Copywriter, London

The logistics;

2020 has been unpredictable for us all and forced us to revolutionise the way we work, but Toaster believes it’s for the better. Talent comes first, and location should not restrict our search for the best talent there is to offer. We want to embrace the flexibility beyond this global pandemic and show that together we are an adaptable and innovative team, wherever we are. So if you are driven by challenges and take immense pride in delivering the most effective work possible, all we require is for you to have great internet connection and live in a timezone within two hours of the UK. Whether you’re living in London, the Wirral, Seville, Bologna or Oslo, Toaster wants to hear from you.

The Role;

You are a conceptual thinker: A curious and imaginative mind. You thrive on challenging yourself with advertising concepts to new digital products, from brand strategy to social media. A thinker with a curious and imaginative mind.

You are a wordsmith: you love to write in English. Long copy, short copy, catchy headlines, high concepts, clear websites, enticing brands, frictionless product copy and everything else that comes along.

You are a technophile: you love to stay at the cutting edge of technology, and the interactions between behaviour, culture and digital platforms and products. Someone with a keen interest in the future.

You’re a natural entrepreneur and collaborator: you’re equally happy working in a creative team to brainstorm a campaign as you are working with designers and developers to build a new product - or working alone to write a brand strategy / concept an engaging campaign.


  • Bring to life, through the written word, the concept, and execution of integrated, cross-channel initiatives – including large web initiatives, online advertising & digital marketing.
  • Meaningfully contribute to the ideation and conceptualisation of marketing and content ideas.
  • Understand the needs, motivations, and aspirations of your audiences, so that you can speak to them in the most effective, compelling, and engaging way possible.
  • Actually write — be able to write compelling and grammatically clean English in long-form website copy, engaging scripts and effective headlines, taglines, and calls to action.
  • Leverage and optimise relevant resources, and ensure that projects stay on brief.
  • Attend project briefing meetings, or project kick-offs, where required.
  • Question briefs where appropriate – providing extra value and pushing for the most effective solutions.
  • Tailor the content and style of individual writing assignments according to their purpose - whether they are intended to sell or inform.
  • Research your client's industry and their audience.
  • Clearly present your work to your peers and clients, through clear, concise decks and virtual presentations.
  • Work with your team to review the impact your work has had.
    Assist with business pitches to win new clients or projects.
  • Be proactive and self-determined.


  • Fluent English speaker and writer - this role is to work with the London team so the copy requirement will be in English
  • A minimum of 3 years experience working in a Copywriter role in a creative agency
  • Comfortable working both independently and as part of a team
  • Knowledge of current technologies and products influencing the creative landscape
  • Experience of working with g-suite (Google docs, drives, slides) would be a bonus